What makes a business website Enterprise? There are different thoughts behind it. According to some people when a website is huge with large number of target audience then it called enterprise. Some people say, when a huge number of stuffs works behind a site then it is called an Enterprise site. However, an enterprise website serves a large number of users. If your target audience belongs throughout the country or from internal market that means you need to do SEO for your website for a wide geographical area. Unlike the regional serving websites, you can’t apply the same local SEO techniques. This is the main difference between a local and international business. The search intent of users differs in different demographical areas. You have to work on a small collection of keywords for a local website but when it provides a wide level services the targeted keyword set can be a huge list.
In this article we will discuss some actionable Enterprise SEO strategies that you can apply on your website and thanks us later.
1. Focus on your Brand
When you are serving a huge target audience and demographical area is huge. You have to compete with other enterprice businesses and many more local businesses. So, always it will not be possible to rank your business on top for different location. That is why, branding is important such that people searched your businesses directly and your business get the trust of Google. If your brand is quite renowned, your business can beat your competitor in SERP. This is not the over night process. It takes time to make your business to a reputed brand.
2. Proper Keyword Research
If your website’s content does not contain relevant keywords, it will never be found on SERP. Be careful when selecting keywords for your products or contents. You can’t rank a competitive keyword anymore by repeating it in content and using it title or meta description. Also, the search algorithm is also changed now. For the same query different users can found different pages in SERP depending on geographic location or their past web activities. Keep these below things in mind when researching keywords.
- Target long tail keywords than the parent or broad keywords. Though parent keywords have high search volume, they are very competitive. In comparison long tail keywords are easy to rank for.
- Try to follow the user intent of searching. Use actionable keywords instead of general terms. Focus on keywords that suggest a buyer mentality. For instance, if a user search “Newspaper Theme” he might want information about the theme. But when the user search for “Newspaper Theme price”, that is more actionable and it defines the buyer mentality.
- Don’t miss to use Google trends. This free tool will let you know the trending searches. If those results are relevant to your service, you can use them.
- Do not rely on a specific tool’s data for keyword research. Instead use different tools like Google Keywords Planner, SEMrush, AHREFS cumulatively and prepare the final set of keywords.
3. Skyscraper Content
What makes a content skyscraper? A content that provides answer to users queries completely that ranks in SERP for several keywords. Those contents are shared by readers on social media and getting reference from other websites can be defined as a skyscraper content.
It is very useful to rank your enterprise business, because it is basically focused on multiple keywords. It is better to write a 3000 words content than 10 five hundred words content. Quantity of content does not matter to rank a site but quality matters. Google loves in detail contents to display.
If users query is specific type, Google will show a part of your content in the answer box. For a broad query your full content will be displayed in SERP.
You can use Neil Patel’s tool to check the number of words per content that are ranking in SERP for a keyword.
We have done the test on different digital marketing related keywords and found that the average number of words per content is more than 1700 words for the top 10 results.
When you are serving on a broad level and running an enterprise website with thousands of pages, you should look for automate at least some of things. With the help of the automation tools thinks like email marketing, social shares are very easy now. Still there are some things that can’t be managed single handedly. A local SEO agency can help you in this manner. For instance, you are running an enterprise business in Australia. Then you should look for an enterprise SEO services in Australia.
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