Business fraud can have a monumental impact on an organization. Like most holy grail” objectives, sustainability as a firm’s most dependable route to financial high performance has seemed beyond reach. But three trends, each gathering force on its own, are now combining with dramatic effect: The values of many vital aspects of our world traditionally considered externalities are being quantified so that they can be factored into economic equations. Socially responsible investing has matured beyond negative screening to become a value-seeking discipline and a positive impetus for change. And industries are converging on standard indices by which to rate products’ sustainability and seek improvements throughout their value chains. Progress in each area spurs progress in the others, with the result that the long-sought alignment of a firm’s prosperity with the best interests of the planet seems not only possible but inevitable.

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