Why is it important to establish the moral status of business? The right question to ask when considering a marketing strategy is “Will that help my business target the right market?” Promoting your products and services to your potential customers is one way of increasing your company’s profits and sales. For example, your company is selling diving equipment and you decided to distribute flyers to advertise your goods. Printing flyers is actually one of the cheapest ways to promote your product. However, you distributed them to the wrong group of people. So instead of building a name, your money and effort all went to waste because you weren’t able to hit your target market. To stress this point out, inexpensive marketing strategies does not mean they are efficient marketing strategies too. Approximately 40{3d38dae4ad4cb6b883ea4c98ee876d089e39b7441581064bc2f1e4c5a7cae98a} of this demographic group are empty nesters. Half of this group is between the ages of 45-54. The median household income for this age group is $84,000. Because of their life stage, Exurbanites focus on their financial investments. They consult with financial planners regarding their IRA’s. They are interested in long term care and life insurance policies.

When President Trump spoke to the nation and called out both sides of the despicable Charlottesville disaster he was right. >From the following example, Yunus created banking and lending facilities in Grameen specifically for the poor villagers. Banking and lending money activities are not new but Yunus was the first to provide such facilities in a rural part of Bangladesh and that is definitely innovation and risk-bearing on his part as a social entrepreneur. In short, innovation need not arise mainly from a new product or service but it could be an old product or service finding a new market for penetration. “Aligned to our core philosophy of nation-building, the Adani Group has built stellar infrastructure assets mitigating critical demand gaps in India. Given our prudent corporate governance framework and capital management processes, our credit quality has consistently enhanced and the net high debt to EBITDA ratio is less than 4, which demonstrates high credit ratings quality and almost all of our businesses enjoy a high credit rating from international and domestic rating agencies,” the company further said.