Conducting a market review is one of the most important steps in the small business marketing process as it provides together with a business review the information you need to create a dynamic marketing plan. E-commerce is a relatively new concept in the business world and should be used creatively. An entrepreneur must address additional specific issues due to continually-evolving technology. For instance, one must decide if he will run the internet operations of the business or outsource the task to another firm. A website is often created and must be aesthetically-pleasing and fully functional. Ninety percent of small businesses use websites and ease of use is important with websites. The website is a communication vehicle in which search capability and speed are equally important. A website should have a shopping cart, secure server connection, credit card payment processing, and a customer feedback feature. It should be customized for specific target market groups and should be compatible with various browsers.

Hello Brie, I wanted to update you as to what is happening. Three of the Chase accounts were written off and I received 1099’s for them in December of last year. Two have gone forward as far as summons Citibank and Synchrony Bank. I responded and filed the response to both with the county court. One apparently has gotten a judgment despite my response about both of us, my husband and I, now being 100{3d38dae4ad4cb6b883ea4c98ee876d089e39b7441581064bc2f1e4c5a7cae98a} disabled, on social security disability and no way to possibly pay them. I received a letter in the mail from the Citibank attorney that despite my response to them as well they are going to court to do the same on March 16th at 9:30am. I will be going but it doesn’t appear to do any good, they are going to come after me guns a blazing anyway. Mind you last July 28th I had sent ALL of my creditors a letter explaining the situation and the medical prognosis that I have gotten from the Social Security disability doctors that I was sent to. There is no such thing as compassion in this world anymore. I’ll let you know what happens but it doesn’t appear very good at this point.

The balanced scorecard financial analysis is a method developed by Robert Kaplan and David Norton in 1992. It is basically an assessment that will help a company or organization (whether profit or non-profit) improve and develop its strategies in the four perspectives mentioned earlier. The scorecard is composed of four categories that will concretize the steps in doing so. It narrows down what should be done in order to achieve a certain goal. Through determining the objectives, measures, targets, and initiatives, the scorecard serves as a form of communication of to all members of the company-from the manager to the employees. This means that each person in the company is given the chance to perform his task that will contribute to the success of the company. It makes everyone aware of his role and motivates him to perform his duties and responsibilities.

Lawsuits are a very expensive, slow process. The court system is so clogged that it takes months for a case to be heard (the average is 16 months). In addition, an out-of-state creditor is required to sue you in a court in your home state. This means he must hire a local collection attorney who expects payment regardless of whether or not he ever collects from you. The creditor risks not recovering the $2,000 or more he pays the collection attorney to sue you. Your creditor will chose a vast array of other options before he will resort to a lawsuit, so most threats of suit can be safely ignored. For example, if the debt is secured, your creditor will generally repossess the collateral. If it is unsecured, he might offer you a reduced settlement or new payment arrangement to get you paying again.

The third characteristic of the successful entrepreneur is tenacity despite failure. Let’s face it, many entrepreneurs are usually trying something new and the failure rates can be high. For many people, the process of fine tuning their business to see what works and what doesn’t work means that there will also be small failures along the way. The litmus test for entrepreneurs is their ability business to fight through the setbacks and failures and keep chugging along with the experimentation it takes sometimes to find the success they are looking for. It is important because it shows the degree of commitment required to succeed. The old saying quitters never win” is very true and should be a warning to the entrepreneur if they don’t have the desire to stick it out and keep trying.