Exchanging business cards is so much part of modern life that we seldom stop to think where the custom came from. Products – Take one of your cheap, low cost, low involvement products and start handing it out for free. If you are a service-based business, start offering free trials of your low cost services. Start advertisements about the giveaways to get more people in your place of business. Be humorous and ironic – it tends to business work better with viral marketing campaigns. If the products and services get high visibility, you will see a more viral effect. Even if you only carry expensive products that get low visibility, research on the internet or spy on competitors to see what types of giveaway items have worked for other businesses. Remember, choose something that people will always see or have a use for and associate it with your brand and business.