Devising correct marketing strategies are important for expansion of all the businesses. None of these business ideas are in my areas of interest, but it is still an interesting look at the thought process that can go into building your own enterprise. Being able to set yourself apart from all of your competitors is a huge part your small business marketing challenge. You need to clearly separate yourself from the crowd. This is business called your “unique selling proposition”. What makes you different? How do you stand out from other businesses that are selling the same product or offering the same services? Create a clear and coherent statement on this differentiation within your marketing plan. Not only does this help to improve confidence in your product, but if a prospect asks why he should do business with you, you’ll have a clear answer to give him.