The following are some examples of modern financial management theories formulated on principles considered as ‘a set of fundamental tenets that form the basis for financial theory and decision-making in finance’ (Emery et al.1991). One of the problems Starbucks faced while entering the Chinese market were trademark rights infringement by unfair competitors. The introduction of an expensive brand of coffee created a vacuum for cheaper alternatives for people of lower means. This created a room for bad players to hitchhike by marketing products using Starbucks trademarks in china. business Halper(2006) notes of one such court row where Starbucks sued two companies for infringing its trademarks to attract customers. The business used the name Xingbake which is the name that Starbucks uses in china and even sold drinks bearing Starbucks names like Frappuccino and Yukon-blend. They also made menus, business cards, cups, windows, and receipts with the Starbucks logo. Starbucks, however, won the case, which was determined by the Shanghai and Qingdao courts. The courts found that the right infringements had occurred and ruled for Starbucks on all grounds (Halper, 2006).
By running a successful business, the entrepreneur will be helping the local community by keeping the local economy stimulated, ideally with local dollars and local jobs. However, stimulating the economy alone is not enough for most self aware and successful entrepreneurs. Most are entrepreneurs because they want to be their own cook when it comes to the food they eat, and that includes both the way they operate their business and the way they make a difference in the local community. It is that perspective that allows a successful entrepreneur to work within a philosophy that he or she believes in, and to put passion into the work that he or she does. For example, sometimes having success means walking away from high yield possibilities in order to keep one’s integrity intact, for the greater long term business good.